Reimagining rain, how we crafted the Rainup brand from A to Z.

Traditional rainwater solutions were often too technical or impractical for everyday urban homes. Rainup reimagines the way people interact with rainwater by introducing easy-to-install DIY-systems for gardens, rooftops, balconies and beyond. Designed for a wide audience, from families to city dwellers, the brand empowers individuals to cool, green and future-proof their homes with themed kits that make water part of daily life.

We translated this vision into a bold, engaging brand tailored to the private market, from name and identity to digital tools and campaigns. Through clear messaging and animated explainers turning high-end water technology into playful, step-by-step ‘place, connect, build on water’ guidance. Rainup became more than products: it’s a movement toward a more sustainable lifestyle, one drop at a time.

‍