New Urban Standard, driving healthy change across Benelux cities.

For over two decades, New Urban Standard has been at the forefront of sustainable urban solutions, originally serving a loyal client base of tree experts. Their work has since evolved to address the urgent challenges of climate change and urban development, expanding to include integrated solutions for resilient, water-smart cities, spanning blue-green rooftops, sports fields, gardens and healthy trees. In 2023, New Urban Standard emerged as the result of Drain Products Europe and Tree Ground Solutions joining forces, reflecting their broader mission.

As their trusted creative partner since the beginning of this transformation, we developed a new identity to match their expanded expertise, launching a brand video and campaign to position them as the new benchmark for sustainable urban living. We are especially proud to support New Urban Standard in their role as the official Permavoid distributor in the Benelux region, helping them strengthen their presence and influence across the urban landscape.